Immersive, minimalist mountaintop James Bond museum
A museum like no other opens in Soelden, Austria this July. Set 10,000 feet up Gaislachkogl Mountain sits the new stunning, immersive James Bond Museum – 007 Elements.
Snowy landscapes and ski chases are an integral feature of Bond movies: Soelden’s striking architectural jewel the Ice Q restaurant was the real live location for the Hoffer Klinik in Spectre (2015). Accessed by cable car, the new series of multi-sensory galleries and cinematic installations that make up 007 Elements allow visitors to experience the Bond world of luxury and intrigue.
The jaw dropping space was designed by Neil Callow (art director on Casino Royale, Quantum of Solace, Skyfall, Spectre and the forthcoming Bond 25 ), Tino Schaedler (head of design at Optimist Inc.) in collaboration with Austrian architect Johann Obermoser and the team at Arch Omo Architektur, who designed the Ice Q.
Built inside the mountain itself, each room of the museum allows visitors to explore different elements of the film – the characters, gadgets, music and locations.
“Our aim with 007 Elements is to tell the story of the making of 007 films in an ultra-modern, emotive and engaging way.” says the Museum.“Visitors are taken on a multi-sensory journey, with emotive soundscapes, dramatic programmed lighting, and high-quality visual projections.
“The structure of the storytelling, the rhythm of the spaces within the building, and the movement between light and shadow was designed to give visitors an experience closer to a movie than a traditional museum.”
A real spectacle!