Brand partnership and advertising opportunities

Film and Furniture reaches more than 1 million monthly views across our website, social media, newsletter and video podcast.
We are the world’s leading publication dedicated to the furniture, lighting, décor and interior design of film and television.

We connect premium furniture, interiors and homeware brands, retailers and marketplaces with a highly engaged audience actively researching and buying design-led products for their own homes through our authoritative editorial, social media, newsletters and video podcasts.

Crowned ‘Best Design Inspiration Blog’ at the Interior Blog Awards, Film and Furniture is the definitive destination for discovering the furniture, lighting, homeware and décor seen in film and television.

In our world, the furniture is the star!

No other publication combines film, interiors and shopping in the same way. Rather than interrupting the reader experience with traditional advertising, we weave brands naturally into authoritative, story-led editorial features that continue attracting readers long after publication.

Alongside exclusive interviews with production designers, set decorators and furniture designers, our curated marketplace enables readers to discover exactly where to buy the pieces they fall in love with on screen.

Your products don’t need to have appeared on screen to work with us.
Our editorial approach is story-led rather than advert-led, allowing us to weave brands naturally into features that inspire readers and showcase products within a broader design narrative. The result is content that feels authentic, delivers long-term search value and builds genuine affinity with your brand.

Let’s discuss your next partnership

OUR REACH

Film and Furniture reaches more than 1.08 million combined monthly views across our website, social media and video podcast, alongside 8,600+ newsletter subscribers.

film and furniture monthly reach

OUR AUDIENCE

Our audience doesn’t simply browse for inspiration. They actively research, compare and buy furniture, lighting and homeware for their own homes. Many discover Film and Furniture through Google and AI-powered search, often looking for a specific product they’ve seen on screen, making them highly qualified readers and visitors with genuine purchase intent.

We have established an engaged, loyal and creative audience of
Film lovers
Design-a-holics
Home décor enthusiasts
Interior designers
Many of our readers and followers are also
Production designers
Set decorators
Art department
of some of the world’s most successful films.

Typically, they are ABC1 technophiles who like to stay up to date with the latest news and trends, and thrive in discovering info’ that run-of-the-mill interiors and film sites/social media don’t provide.

WHO WE WORK WITH

Every partnership is tailored to the objectives of your organisation, whether you’re driving product sales, promoting a film, launching an exhibition or building long-term brand awareness.

Furniture retailers & online stores
Drive qualified traffic, product discovery and sales through story-led editorial and long-term SEO.

Furniture brands
Launch collections, build brand awareness and position products within the world of film and television.

Marketplaces
Connect buyers with curated collections inspired by film and design.

Film studios & entertainment PR
Awards campaigns, production design coverage, exclusive interviews, podcasts, social media and newsletter promotion.
See Film Studios and Entertainment PR Partnerships for more information (link)

Prop houses & furniture rental companies
Promote your furniture, props and expertise through interviews, behind-the-scenes features and collaborations with the production designers and set decorators who choose them.

Auction houses
Promote design, film and television sales through editorial, podcasts, newsletters, social campaigns and live events

Cinemas, museums, festivals, events & cultural organisations
Generate awareness through editorial coverage, talks, competitions, podcasts and audience engagement.

Trusted by leading brands and cultural organisations:-

Proven results

£3,500+
Sales generated from a single 12-day campaign.

3,062
Qualified referral visits delivered through one partnership.

70%+
Partner-site engagement.

39.8%
Higher engagement than partner’s average visitors.

Media Impact
Intro to The Wall Street Journal, leading to showroom filming with 529,000 YouTube views

Social Impact
338,000 views from a single Instagram post, with 1,800 likes, 4,371 shares and 5,025 saves.

Let’s discuss your next partnership

PRESS AND MEDIA WE’VE BEEN FEATURED IN

SPONSORED CONTENT, SOCIAL MEDIA AND NEWSLETTER OPTIONS

We offer bespoke editorial content, social media promotions, dedicated email mail-outs and newsletter inclusions
Get in touch to discuss ideas and request our full media pack and rates.

DISPLAY ADVERTISING

We also offer display media opportunities (Homepage, in-features, newsletters)
Get in touch to discuss ideas and request our full media pack and rates.

BESPOKE PARTNERSHIPS

Every partnership is developed around your objectives, whether you’re launching a collection, promoting an exhibition, building brand awareness or creating a long-term content series. We’d love to discuss your ideas.

Let’s discuss your next partnership

TALKS, PANELS, WORKSHOPS & EVENTS

Film and Furniture founder and editor Paula Benson is an experienced speaker, moderator and interviewer specialising in furniture, interiors and production design in film and television.

Available for

— Keynote talks
— Panel moderation
— Awards discussions
— Live podcasts
— Quizzes

Examples

— Set & Scene, London (Moderated panel discussion: Objects of Influence: Props, Brands and Storytelling)
— Vitra Design Museum, Germany (Talk: Design and Furniture in Sci-Fi Interiors)
— Design London, (Talk and quiz: Name the Film from the Furniture)
— London Modern, UK (Talk: Modernism in Film and TV)
— Modernism Week, Palm Springs, USA (Talk: Lights, Camera, Furniture! The Stories Behind Iconic Film Decor)
— Birmingham Design Festival, UK (Talk: The furniture and artefacts in Blade Runner 2049 to accompany a screening)
— Design Dinner, London (Hosted a quiz: Identify the film from the furniture)
— The Conran Shop, London (Pre-screening talk: The furniture and artefacts in Blade Runner 2049)
— Knoll, London Showroom (Talk on furniture in film)
— Design Manchester, UK (Talk on the film set details of Kubrick’s A Clockwork Orange, to accompany a screening)
— The Reuse Network Annual Conference, Warwick, UK (Talk: The connection between furniture and identity)
— London Metropolitan University, London (Talk: Social media as an extension of personal brand)

LET’S DISCUSS YOUR NEXT PARTNERSHIP

Every partnership we develop is tailored to your brand, audience and objectives.

Whether you’re looking to drive sales, increase brand awareness, promote a film or exhibition, or tell a compelling story, we’d love to explore the possibilities.

Email Paula Benson