Bluebell Embroidery fabric by Morris & Co.

A work of exquisite craftspersonship, Bluebell Velvet Embroidery fabric combines the precision of master artisans with a jewel-like play of colour and texture. Inspired by William Morris’s original 1876 Bluebell design, this contemporary reinterpretation introduces gradient stitching for remarkable realism – capturing depth, movement and botanical detail in a way that feels both historic and strikingly current.

The Indigo/Russet colourway makes a notable on-screen appearance in Alma’s apartment in After The Hunt, where its rich palette and tactility subtly reinforce the character’s cultivated, layered sensibility. The fabric’s sculptural sheen and embroidered relief contribute to the apartment’s dialogue between old-world craftsmanship and modern intellectual elegance.

Luxurious yet versatile, Bluebell Velvet Embroidery is suitable for upholstery and most drapery projects.