A24 releases For Promotional Use Only – the book and auction
Independent media company A24 has released a book celebrating unusual promo from the boom-era of movie merchandise called For Promotional Use Only: A Catalogue of Hollywood Movie Swag and Promo Merch from 1975-2005.
From a pair of stockings promoting Jaws to a torch from Godzilla, from a Matryoshka doll promoting Being John Malkovich to a Stepford Wives frisbee, there are over 160 products included in the book.
The book contains a foreword by Roger Corman, an essay by Lindsay Zoladz, and an oral history by Caroline Golum.
Get your copy here >
There is also an auction (now live and ending on Nov 11th) selling off many of the items featured in the book, with proceeds going to LA’s Vidiots Foundation, a non-profit community video library (and soon-to-be cinema) that hosts workshops and screenings.
This feature is FREE to Classic members.
Join our newsletter community to receive Film and Furniture inspiration direct to your inbox and we’ll UPGRADE you to Classic Membership (which includes access to our exciting giveaway draws) for FREE.
To access in-depth features, video interviews, invitations to pre-release film screenings, major exhibitions and more, become a Front Row or Backstage member today!