A24 releases For Promotional Use Only – the book and auction
Independent media company A24 has released a book celebrating unusual promo from the boom-era of movie merchandise called For Promotional Use Only: A Catalogue of Hollywood Movie Swag and Promo Merch from 1975-2005.
From a pair of stockings promoting Jaws to a torch from Godzilla, from a Matryoshka doll promoting Being John Malkovich to a Stepford Wives frisbee, there are over 160 products included in the book.
The book contains a foreword by Roger Corman, an essay by Lindsay Zoladz, and an oral history by Caroline Golum.
Get your copy here >
There is also an auction (now live and ending on Nov 11th) selling off many of the items featured in the book, with proceeds going to LA’s Vidiots Foundation, a non-profit community video library (and soon-to-be cinema) that hosts workshops and screenings.