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A24 releases For Promotional Use Only – the book and auction

A24 releases For Promotional Use Only – the book and auction

Independent media company A24 has released a book celebrating unusual promo from the boom-era of movie merchandise called For Promotional Use Only: A Catalogue of Hollywood Movie Swag and Promo Merch from 1975-2005.

A24 for promotional use only book auction

From a pair of stockings promoting Jaws to a torch from Godzilla, from a Matryoshka doll promoting Being John Malkovich to a Stepford Wives frisbee, there are over 160 products included in the book. 

A24 for promotional use only book auction

The book contains a foreword by Roger Corman, an essay by Lindsay Zoladz, and an oral history by Caroline Golum.

A24 for promotional use only book auction

A24 for promotional use only book auction

Get your copy here >

There is also an auction (now live and ending on Nov 11th) selling off many of the items featured in the book, with proceeds going to LA’s Vidiots Foundation, a non-profit community video library (and soon-to-be cinema) that hosts workshops and screenings.

 


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