Fruits Postcard set by Shoichi Aoki, in orange perspex box, 2003

By Shoichi Aoki


Fresh Fruits Postcard set by photographer Shoichi Aoki, 2003, preowned in excellent condition.

45 postcards, each 5″x7″ size, housed in a striking glow-edge orange perspex box.

A document of street fashion in Japan: 45 teenage trendsetters from the streets of Tokyo, from spikey to fluffies illustrate these new cards. Packaged in brightly coloured, fruity, fluorescent, plastic moulded box, the cards are perfect to send to friends or pin on the wall, or simply learn about the fascinating world of Japanese fashion.
Published by Phaidon, 2003.
ISBN 10: 0714843350 / ISBN 13: 9780714843353


If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki’s book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A “best-of” from the fanzine of the same name, which was published for the first time outside Japan in 2003, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail.
Punk is a favourite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garcons.
Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men’s silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (“Elegant Gothic Lolita”), and a swathe of tartans, pinks and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market. 

One enterprising man wears a genuine British paperboy’s delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll, and is currently pre-occupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their “point of fashion” and “current obsession”. The scope for socio-psychological discussion is vast, particularly with the preponderance of infantilisation, through dolls, bonnets, pop socks and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl.–David Vincent

Happy to answer any questions: email [email protected]

Approx £104.17 Inclusive of VAT (eg UK) if applicable / $163

1 in stock

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